Discover how to dress for your personal body type
Master the time-proven principles of classic menswear
Learn how to look your best in any style: from urban to ivy, business to the beach

You open your closet and feel lost among the options
Your clothes don’t flatter your body or reflect your style
You worry you’ll never dress with confidence or consistency
You watch other men look effortless while you struggle to put together outfits.
If so, don't worry: wasted time, money, and frustration doesn’t have to be the norm.That's why we made...
Over the course of six live video seminars, you'll learn how to:

Learn the theory behind facial color and contrast, and how to wear what looks best on you. From now on, you'll only wear clothes that make you shine.

Classic menswear is about more than just wearing suits. It's about fit, proportion, pattern, and more. Once you master these principles, you can apply them to any style: from urban to ivy, the office to the outdoors.

At the end of six weeks, you'll be confident to know what looks best on you, and why. You'll never again waste money on a bad purchase, or time on indecision. In short, you will master the art of permanent style.

Neither of us were raised knowing how to dress well: it's an art we had to learn. For years, we wasted both time and money in the pursuit of a wardrobe that accurately reflected who we are.None of this changed until we stopped looking at the specifics of menswear — shirts, shoes, etc. — and started focusing on the principles. From there, we learned how to dress well no matter the occasion: from la mer to la montagne, or on holiday in Espagne.Now, we want to help other men apply these same principles of classic menswear to their life, without wasting time and money like we did. Our goal is to give you the confidence you need to know what looks best on you, and transform your wardrobe from unintentional and incoherent to refined, ordered, and elegant.

Six Weeks to Style is comprised of six live video seminars, hosted on Saturdays at 10:00am EST (NYC) / 16:00 CET (Paris).Each session is interactive (so you can ask questions) and lasts one hour. Then, during the week, you have access to a private group chat where Vincent & Evan answer your questions (in French or in English) as you apply what you learned from the previous session.The topics we cover are as follows:

Learn how to dress for your body type by studying the science behind facial color and contrast. Discover what looks best on you, so that you never make a bad purchase again.

Explore the secrets of evolutionary biology and why certain fits look better than others. Learn how to follow the rules of proportion in order to always look your best.

No man can be considered truly elegant before he learns the art of mixing patterns. From herringbone to houndstooth, stripes, and polka dots, we'll teach you how to be confident pairing even four different patterns together.

The focal point of any outfit is the place where shirt, collar, vest, tie, and jacket intersect to frame your face. This "upper nexus" is crucial to your success: learn how to master it and elevate your style.

"If you want to see how well a man is dressed, look down." Style, like success, starts from the bottom up, which is why we'll teach you the rules for mastering the critical intersection between trousers, socks, and shoes.

True elegance isn't found in flashiness, but in the fine details. Learn which ones to focus on to convey quiet confidence and the marks of a true gentleman.

Six Weeks to Style is hosted on the following Saturdays at 10:00am EST (NYC) / 16:00 CET (Paris):- Jan 10
- Jan 17
- Jan 24
- Jan 31
- Feb 7
- Feb 14This first edition of the course is offered at a special, limited-time rate of $497 USD (~ €425 EUR).Our goal with Six Weeks to Style is to save you an amount of time and money that far exceeds your investment. As previously mentioned, we've made a lot of mistakes in our own menswear journeys: by sharing with you what we learned, we can help you avoid making the same mistakes.Recordings are available if you miss a session, but they will be taken down two weeks after the course ends.To enroll, simply click the button below to reserve your spot at this one-time, discounted-rate:

Vincent Betis is a French entrepreneur and content creator whose impeccable sense of style helped him explode onto the scene and gain more than 150,000 followers in his first year on Instagram. In addition to his work with Six Weeks to Style, he helps local French artisans grow their social media presence and thus preserve the arts of both sartorial and culinary craftsmanship.Evan Amato is the author of the Culturist and the founder of Imperium Coffee. He is passionate about sharing the secrets of Old World elegance and helping men develop their personal style. He writes for 300,000+ weekly readers on Substack and currently resides in Italy.
It's as easy as 1, 2, 3:1) Click "Join Now" belowII) Reserve your spot at our one-time, discounted priceIII) Master the art of dress and never doubt yourself again

Feel free to send us a DM on Instagram or X, and we will gladly respond to any questions you have!
Click the button below to reserve your spot at a limited-time, discounted rate:
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